You can’t A/B test your decisions. But why do we try? And agonize over them. And act like we could. We don’t A/B test going to work every day. Imagine how exhausting that would be day after day. Deciding every morning how it would play out and running the probabilities and even if you did – they would still be wrong. No future is entirely in our control, yet we constantly try and convince ourselves otherwise. Acting like we can predict the “best” choice, and know the outcomes.

What I am really trying to say is that all mock drafts are wrong. (NFL Draft Philly 2017)

What would I do:

What would I do if money was no object.

What would I do if time was no object.

What would I do if perception was no object.

What would I do if no one would ever know

What would I do if everyone would know

What would I do if the outcome did not matter.

What would I do if the outcome was ultimately important.

What would I do if I knew people would talk about it at my funeral.

What would I do if I knew it is the one thing I would be remembered by.

What would I do if millions of people listened to what I said.

What would I do if no one listened to what I said.

What would I do if I cared too much.

What would I do if I cared too little.

What would I do if everything mattered.

What would I do if nothing mattered.